The reality
- The one big bet. An idea has to prove a return years out before it can start. The rare yes is then all-or-nothing: one budget, one shot, no way to adjust.
For leaders who decide under uncertainty
Every real decision becomes one big bet you can't take back, or a no you'll regret later. Founders found a third option: small experiments you can afford, built with the people who actually commit.
Uncertainty isn't going away. The teams that thrive in it will own what's next.
The problem
A real idea has to promise a return before it's allowed to start. So you either pour budget into one big bet, or you never start. Both are gambling.
The reality
The reality
The reality
What we help with
Why nothing else has worked
A consultant arrives, runs workshops, delivers slides, and leaves. Your team has notes, but not capability. Intraprise brings:
Individual AI tools make people faster at the wrong thing. Intraprise brings:
The solution
00
Outcomes
01
Effectuation
Effectuation is the framework that describes how expert entrepreneurs actually make decisions under uncertainty. Nobody had turned it into software.
Until now. We did, so any team can use it without needing to study it.
The more AI disrupts, the more companies need people who can navigate uncertainty.
02
Market
more likely to outperform peers in profitability: Companies with active intrapreneurship programs.
higher employee engagement in companies with strong entrepreneurial cultures.
The most durable way to make your company able to act.
03
AI
The week this is built for
Watch the same problem land on two teams. One waits for permission. One commits a bounded bet and ships. See which one looks like yours.
Case studies
IT department, German automotive manufacturer
We ran effectuation workshops inside the IT department of a German automotive manufacturer, giving the team a hands-on way to navigate uncertainty and act on what was in their control.
Intraprise platform
We delivered two projects on the Intraprise software platform, applying crazy-quilt principles to build momentum through real partnerships and shared commitment.
For the first time, I actually asked myself: how do I work?
I would love to continue working with these principles forever.
I was surprised how well it worked out in our team.
Featured · TECH by Handelsblatt 2026 · Powered by BCG X & TUM Venture Labs
How do you decide whether to invest in something when the outcome is completely uncertain? That's the management question of the AI era — and it's the one we put to the teams at the TECHon hackathon 2026.
The challenge Intraprise set: build The Uncertainty Navigator — a tool that makes Affordable Loss the thing a team decides on, instead of an ROI number that uncertainty makes impossible to calculate.
We want teams to stop asking "what's the return?" and start asking what they can afford to lose to find out whether an idea is real. It comes straight from research into how expert founders decide when prediction is impossible.
We posed it because it was our own daily problem before we founded Intraprise. Two of our co-founders, Johannes Immel and Stefan Harms, spent decades as engineers inside the automotive industry — watching good ideas die the same way every time: in a room that couldn't answer "what's the ROI?" and chose between doing nothing or pouring money into the wrong thing.
The team
Four operators. 40+ years of combined experience inside automotive engineering, two intrapreneurial startups, and a research seat at Europe's #1 university for entrepreneurship.
Johannes Immel
Co-Founder
Stefan Harms
Co-Founder
Katrin Schwab
Co-Founder
Altana Reka
Co-Founder
How it works
We help your people act like founders. In real work. With real stakes.
We're physically there, in person, with your team, working on your real challenges and real tasks.
Lasting self-efficacy comes from doing, not from software alone.
Week-by-week phases, formats, and adaptability.
FAQ
Our first full cycle runs about 12 weeks — Ignite (4–6 weeks) followed by Embed (8–12 weeks). Most teams keep going from there, scaling the practice across business units on an ongoing basis.
Mid-to-large enterprises where good ideas get stuck between one big bet and doing nothing. Typically executive, strategy and HR teams sponsor the engagement.
Three things: ventures shipped against committed partners, lift in engagement among participating employees, and retained capability — the framework continuing to operate after we leave.
Pricing is scoped per engagement on a discovery call. Annual enterprise license for the platform, plus the guided implementation in Phase 1 and 2.
Start
Make entrepreneurial action your company's default.
The companies that win the next decade will be the ones whose employees act like founders. Intraprise is how you get there — without the consulting bill, without the workshop fatigue, without the pilot that dies after kickoff.
Or write to us directly — hello@intraprise.de
